{"id":1370,"date":"2026-11-05T22:28:21","date_gmt":"2026-11-05T21:28:21","guid":{"rendered":"https:\/\/www.heavycampaigns.com\/multilingual-b2b-website-content-wpml\/"},"modified":"2026-11-05T22:28:22","modified_gmt":"2026-11-05T21:28:22","slug":"multilingual-b2b-website-content-wpml","status":"publish","type":"page","link":"https:\/\/www.heavycampaigns.com\/en\/multilingual-b2b-website-content-wpml\/","title":{"rendered":"Plan multilingual B2B websites with a clear content workflow"},"content":{"rendered":"<div class=\"hc-wide hc-icon-pilot-content hc-service-structure hc-website-offer hc-website-guide\" data-hc-website-review=\"website-multilingual-content\">\n<nav class=\"hc-shell hc-website-breadcrumb\" aria-label=\"Breadcrumb\"><a class=\"hc-text-link\" href=\"https:\/\/www.heavycampaigns.com\/en\/revenue-website-system\/\">Website packages<\/a><\/nav>\n<section class=\"hc-section hc-wide hc-section--white\" id=\"guide-section-0\">\n<div class=\"hc-shell\">\n<h2>A second language needs more than a menu entry.<\/h2>\n<p>A multilingual website needs correct page relationships, navigation, form copy and an explicit language inventory. Decide what will be translated, what needs independent writing and what intentionally has no equivalent before implementation.<\/p>\n<p>Count pages and language versions separately. Fifteen German pages with fifteen English equivalents produce 30 language versions, not 30 new bespoke layouts. That distinction makes both effort and price easier to understand.<\/p>\n<\/div>\n<\/section>\n<section class=\"hc-section hc-wide \" id=\"guide-section-1\">\n<div class=\"hc-shell\">\n<h2>Three different editorial starting points.<\/h2>\n<p>Supplied, approved copy can be entered and technically checked. Translation production additionally needs sources, terminology and language review. An independently written English offer page may require a different explanation, examples or approach to its audience.<\/p>\n<p>Machine translation can provide a draft. Technical statements, prices and service boundaries still need responsible review. The use of a translation tool does not by itself establish subject-matter accuracy.<\/p>\n<\/div>\n<\/section>\n<section class=\"hc-section hc-wide hc-section--white\" id=\"guide-section-2\">\n<div class=\"hc-shell\">\n<h2>Content onboarding should organise work.<\/h2>\n<p>Instead of collecting unstructured files, we agree a practical content inventory: page, copy status, media, language, subject owner and approval state. Existing tone-of-voice guidance and glossaries are used where suitable. Missing facts are flagged for a decision rather than silently filled in.<\/p>\n<ul>\n<li>Identify the source version and approved language drafts.<\/li>\n<li>Keep terminology, product names and commercial boundaries consistent.<\/li>\n<li>Review media usage and language-specific text where relevant.<\/li>\n<li>Give changes to the source a named owner for the other language.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section class=\"hc-section hc-wide \" id=\"guide-section-3\">\n<div class=\"hc-shell\">\n<h2>Check relationships and content separately.<\/h2>\n<p>WPML manages page-language relationships. Within the agreed scope we check navigation, switches to actual equivalents, enquiry context and the applicable form language. The page language should reflect its content; useful image alternatives are needed in each version.<\/p>\n<p>A working language switch is not linguistic editing. Correct language signals also do not automatically create search visibility in a new market. Search intent and market relevance require their own editorial decisions.<\/p>\n<\/div>\n<\/section>\n<section class=\"hc-section hc-wide hc-section--white\" id=\"guide-section-4\">\n<div class=\"hc-shell\">\n<h2>Make the proposal explicit.<\/h2>\n<p>The proposal separates language versions, technical setup, entry, copy production and subject-matter approval. It also names who maintains translations after source changes. Further markets can require different services and legal considerations, rather than a simple copy of the first language.<\/p>\n<p>Our Business DE\/EN option assumes the same page structure and supplied approved English copy. That keeps the starting scope calculable without pretending that original editorial work or specialist translation is already included.<\/p>\n<\/div>\n<\/section>\n<section class=\"hc-section hc-wide \" id=\"guide-sources\">\n<div class=\"hc-shell\">\n<h2>Sources and boundaries<\/h2>\n<ul>\n<li><a href=\"https:\/\/wpml.org\/documentation\/translating-your-contents\/\">WPML: Translating content<\/a><\/li>\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/page-structure\/\">W3C WAI: Page structure<\/a><\/li>\n<\/ul>\n<p>This is a planning guide, not a certification, legal assessment or promise of rankings, revenue or conversion gains.<\/p>\n<\/div>\n<\/section>\n<section class=\"hc-section hc-wide hc-section--white\" id=\"guide-next\">\n<div class=\"hc-shell\">\n<h2>Put this into your website scope<\/h2>\n<p>We distinguish supplied English copy, translation production and original editorial work. Website Business DE\/EN uses approved supplied equivalents.<\/p>\n<div class=\"hc-actions\"><a class=\"hc-button\" href=\"https:\/\/www.heavycampaigns.com\/en\/revenue-website-system\/\">Compare website packages<\/a><\/div>\n<p><a class=\"hc-text-link\" href=\"https:\/\/www.heavycampaigns.com\/en\/website-positioning-offer-architecture\/\">Make a B2B offer understandable on your website<\/a><\/p>\n<p><a class=\"hc-text-link\" href=\"https:\/\/www.heavycampaigns.com\/en\/wordpress-editorial-components\/\">Make WordPress content manageable with clear components<\/a><\/p>\n<p><a class=\"hc-text-link\" href=\"https:\/\/www.heavycampaigns.com\/en\/b2b-website-redesign-cost-process-risks\/\">Redesign costs, process and risks<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Separate language scope, WPML relationships, content handover and subject-matter approvals for a manageable German\/English website.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1370","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/pages\/1370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/comments?post=1370"}],"version-history":[{"count":1,"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/pages\/1370\/revisions"}],"predecessor-version":[{"id":1394,"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/pages\/1370\/revisions\/1394"}],"wp:attachment":[{"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/media?parent=1370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}