{"id":666,"date":"2026-08-10T02:45:04","date_gmt":"2026-08-10T00:45:04","guid":{"rendered":"https:\/\/www.heavycampaigns.com\/case-study-heavy-campaigns-relaunch-2\/"},"modified":"2026-08-11T02:17:24","modified_gmt":"2026-08-11T00:17:24","slug":"case-study-heavy-campaigns-relaunch","status":"publish","type":"page","link":"https:\/\/www.heavycampaigns.com\/en\/case-study-heavy-campaigns-relaunch\/","title":{"rendered":"Case Study: HEAVY CAMPAIGNS Website Relaunch"},"content":{"rendered":"<section class=\"hc-case-intro hc-wide\">\n<div class=\"hc-shell hc-case-intro__grid\">\n<div>\n<p class=\"hc-kicker\">Owned platform \u00b7 documented staging baseline<\/p>\n<h2>A relaunch that demonstrates how HEAVY CAMPAIGNS works.<\/h2>\n<p>The former website presented a broad service range, individual editorial posts and a classic contact journey. The relaunch translates that experience into a focused, bilingual product and sales system.<\/p>\n<div class=\"hc-actions\"><a class=\"hc-button\" href=\"https:\/\/www.heavycampaigns.com\/en\/revenue-website-system\/\">Revenue Website System<\/a><a class=\"hc-text-link\" href=\"https:\/\/www.heavycampaigns.com\/en\/start-a-project\/?product=revenue-website\">Scope a similar project<\/a><\/div>\n<\/div>\n<aside class=\"hc-case-scorecard\" aria-label=\"Project status\">\n<div><span>Status<\/span><strong>Staging \u00b7 pre-launch<\/strong><\/div>\n<div><span>Platform<\/span><strong>WordPress + WPML<\/strong><\/div>\n<div><span>Languages<\/span><strong>German + English<\/strong><\/div>\n<div><span>Delivery<\/span><strong>Staging-first<\/strong><\/div>\n<\/aside>\n<\/div>\n<\/section>\n<section class=\"hc-media-section hc-wide\">\n<div class=\"hc-shell\">\n<figure class=\"hc-editorial-image hc-editorial-image--standard\" data-reveal><picture><source media=\"(max-width: 780px)\" srcset=\"\/wp-content\/themes\/hc-studio\/assets\/images\/people\/heavy-campaigns-consulting-worktable-portrait-03.webp\" width=\"960\" height=\"1200\"><img src=\"\/wp-content\/themes\/hc-studio\/assets\/images\/people\/heavy-campaigns-consulting-worktable-wide-03.webp\" width=\"1800\" height=\"1013\" loading=\"lazy\" decoding=\"async\" alt=\"People review documents together during a working session.\"><\/picture><\/figure>\n<\/div>\n<\/section>\n<section class=\"hc-section hc-wide\">\n<div class=\"hc-shell\">\n<div class=\"hc-section__intro\">\n<p class=\"hc-kicker\">The challenge<\/p>\n<div>\n<h2>An established brand needed a digital reset.<\/h2>\n<p>The new system had to make premium digital services understandable in seconds, reduce advisory effort before an inquiry and still provide enough depth for demanding B2B decisions.<\/p>\n<\/div>\n<\/div>\n<div class=\"hc-case-challenge-grid\">\n<article><span>01<\/span><\/p>\n<h3>Focus the offer<\/h3>\n<p>Many capabilities became six clearly positioned products with an entry point, benefit, scope and transparent investment frame.<\/p>\n<\/article>\n<article><span>02<\/span><\/p>\n<h3>Renew the brand<\/h3>\n<p>Original colours and logo were translated into an independent responsive design system with clear typography and reusable modules.<\/p>\n<\/article>\n<article><span>03<\/span><\/p>\n<h3>Qualify inquiries<\/h3>\n<p>A guided journey captures objectives, markets, languages, complexity, budget and decision stage before unnecessary early calls.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"hc-case-system hc-wide\">\n<div class=\"hc-shell\">\n<div class=\"hc-case-system__intro\">\n<p class=\"hc-kicker\">The implemented system<\/p>\n<h2>Strategy, experience, technology and operations work together.<\/h2>\n<p>Every component is visible on the staging site or technically documented. The presentation separates implemented facts from impact hypotheses.<\/p>\n<\/div>\n<div class=\"hc-case-system__grid\">\n<article data-reveal><span>01<\/span><\/p>\n<h3>Product architecture<\/h3>\n<p>Six digital products with audience, benefit, starting scope, modules, effort drivers and B2B net pricing.<\/p>\n<\/article>\n<article data-reveal><span>02<\/span><\/p>\n<h3>Conversion experience<\/h3>\n<p>Clear product paths, primary CTAs and a guided brief with help, market\/language selection and decision readiness.<\/p>\n<\/article>\n<article data-reveal><span>03<\/span><\/p>\n<h3>Bilingual WordPress<\/h3>\n<p>A dedicated theme and site-core approach with WPML, reusable modules and deterministically synchronised content.<\/p>\n<\/article>\n<article data-reveal><span>04<\/span><\/p>\n<h3>Trust and legal<\/h3>\n<p>Dedicated pages for providers, privacy, cookies, accessibility, AI transparency, compliance and disclaimers in German and English.<\/p>\n<\/article>\n<article data-reveal><span>05<\/span><\/p>\n<h3>Security and operations<\/h3>\n<p>AegisPress, controlled releases, backups, server-side checks and a staging-first boundary before every live change.<\/p>\n<\/article>\n<article data-reveal><span>06<\/span><\/p>\n<h3>Consent and measurement<\/h3>\n<p>GA4 is prepared with consent control for public domains; staging remains without an active measurement ID or Google tag.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"hc-case-verification hc-wide\">\n<div class=\"hc-shell hc-case-verification__grid\">\n<div>\n<p class=\"hc-kicker\">Verified on staging<\/p>\n<h2>What can already be demonstrated today.<\/h2>\n<\/div>\n<ul>\n<li><span aria-hidden=\"true\">\u2713<\/span>German and English core, product and legal pages<\/li>\n<li><span aria-hidden=\"true\">\u2713<\/span>Responsive design system and accessible navigation structure<\/li>\n<li><span aria-hidden=\"true\">\u2713<\/span>Product-specific price, scope and complexity logic<\/li>\n<li><span aria-hidden=\"true\">\u2713<\/span>Contact and project brief with localised validation<\/li>\n<li><span aria-hidden=\"true\">\u2713<\/span>Documented references with historical claim boundaries<\/li>\n<li><span aria-hidden=\"true\">\u2713<\/span>Recoverable releases and a separate live approval gate<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section class=\"hc-section hc-section--signal hc-wide\">\n<div class=\"hc-shell hc-split\">\n<div>\n<p class=\"hc-kicker\">Impact will be measured<\/p>\n<h2>No invented before-and-after numbers.<\/h2>\n<\/div>\n<div>\n<p>The platform has not launched publicly yet. Claims about conversion, qualified inquiries, revenue or visibility would therefore be unsupported.<\/p>\n<p>After launch, product interest, brief usage, qualified inquiries and won work will be assessed with consent and privacy controls. Only then will this case be extended with real outcome data.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"hc-cta hc-wide\">\n<div class=\"hc-shell hc-cta__inner\">\n<div>\n<p class=\"hc-kicker\">Could your relaunch be next?<\/p>\n<h2>Turn your website into a dependable sales system.<\/h2>\n<\/div>\n<div>\n<p>The short brief shows whether the Revenue Website System fits your objective, scope, timing and investment frame.<\/p>\n<p><a class=\"hc-button hc-button--light\" href=\"https:\/\/www.heavycampaigns.com\/en\/start-a-project\/?product=revenue-website\">Scope a website project<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>How HEAVY CAMPAIGNS translated its own website into a bilingual product, sales and operating system.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-666","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/pages\/666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/comments?post=666"}],"version-history":[{"count":8,"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/pages\/666\/revisions"}],"predecessor-version":[{"id":894,"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/pages\/666\/revisions\/894"}],"wp:attachment":[{"href":"https:\/\/www.heavycampaigns.com\/en\/wp-json\/wp\/v2\/media?parent=666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}