Owned platform · documented staging baseline
A relaunch that demonstrates how HEAVY CAMPAIGNS works.
The former website presented a broad service range, individual editorial posts and a classic contact journey. The relaunch translates that experience into a focused, bilingual product and sales system.
The challenge
An established brand needed a digital reset.
The new system had to make premium digital services understandable in seconds, reduce advisory effort before an inquiry and still provide enough depth for demanding B2B decisions.
Focus the offer
Many capabilities became six clearly positioned products with an entry point, benefit, scope and transparent investment frame.
Renew the brand
Original colours and logo were translated into an independent responsive design system with clear typography and reusable modules.
Qualify inquiries
A guided journey captures objectives, markets, languages, complexity, budget and decision stage before unnecessary early calls.
The implemented system
Strategy, experience, technology and operations work together.
Every component is visible on the staging site or technically documented. The presentation separates implemented facts from impact hypotheses.
Product architecture
Six digital products with audience, benefit, starting scope, modules, effort drivers and B2B net pricing.
Conversion experience
Clear product paths, primary CTAs and a guided brief with help, market/language selection and decision readiness.
Bilingual WordPress
A dedicated theme and site-core approach with WPML, reusable modules and deterministically synchronised content.
Trust and legal
Dedicated pages for providers, privacy, cookies, accessibility, AI transparency, compliance and disclaimers in German and English.
Security and operations
AegisPress, controlled releases, backups, server-side checks and a staging-first boundary before every live change.
Consent and measurement
GA4 is prepared with consent control for public domains; staging remains without an active measurement ID or Google tag.
Verified on staging
What can already be demonstrated today.
- German and English core, product and legal pages
- Responsive design system and accessible navigation structure
- Product-specific price, scope and complexity logic
- Contact and project brief with localised validation
- Documented references with historical claim boundaries
- Recoverable releases and a separate live approval gate
Impact will be measured
No invented before-and-after numbers.
The platform has not launched publicly yet. Claims about conversion, qualified inquiries, revenue or visibility would therefore be unsupported.
After launch, product interest, brief usage, qualified inquiries and won work will be assessed with consent and privacy controls. Only then will this case be extended with real outcome data.
Could your relaunch be next?
Turn your website into a dependable sales system.
The short brief shows whether the Revenue Website System fits your objective, scope, timing and investment frame.
Scope a website project