Strategy · Audit · Decision readiness
Turn competing possibilities into one grounded next move.
The Digital Growth Diagnostic identifies which digital initiative offers the strongest commercial leverage now. You receive a prioritised decision asset for website, commerce, search, AI visibility, automation or operations — not a generic consulting report.
Make the decision easier
Reduce risk. Align priorities. Prepare the investment.
The Diagnostic brings business objectives, user needs, technical reality and budget into one shared decision logic.
Avoid the wrong investment earlier
Opportunities, dependencies and critical assumptions become visible before a major project is commissioned or tendered.
Align the decision group
The workshop and decision view create a shared language for impact, priorities, scope and the next step.
Become proposal-ready faster
The recommended product, starting scope, modules and budget corridor reduce uncertainty in approval, proposal and project start.
Your decision package
Everything required for a grounded go, no-go or next.
Findings are documented concisely, transparently and in a form your team can use immediately.
- concise baseline and target view
- focused audit of the relevant digital journey
- opportunity, risk and dependency overview
- decision workshop with the relevant stakeholders
- prioritised 90-day roadmap with immediate actions
- recommended starting scope and grounded budget corridor
Fixed decision scope
A grounded finding — without an open-ended consulting cycle.
The fixed fee covers one clearly framed digital investment decision. Additional brands, markets, systems or specialist reviews are scoped separately before work begins.
Included in the fixed fee
- one digital decision question for one organisation or brand, one primary market and one language
- document and data review plus a focused audit of one existing website, commerce or growth journey
- one decision workshop of up to 90 minutes with up to five participants
- decision package covering baseline, opportunities and risks, a prioritised 90-day plan, recommended scope and budget corridor
What changes the scope
- additional brands, markets, languages or independent decision questions
- large system landscapes, data inventories or deep technical reviews
- additional workshops, stakeholder groups or on-site sessions
Not included
- implementation of the recommended work
- legal, tax, penetration or formal accessibility audits
- travel, translation, external tools and third-party licences
Business clients only. All prices are net of applicable taxes. Timeline starts once required inputs and approvals are available. Only the individual proposal or agreement defines binding scope, fees, service levels and contracting entity.
Evidence built into delivery
You receive a decision asset — not a wall of slides.
Every finding is translated into concrete priorities, dependencies and a realistic next step. Assumptions and open questions remain visible.
Decision view
Objective, baseline, key friction and commercial leverage are brought together in one shared picture.
Prioritised 90-day plan
Actions are ordered by impact, effort, risk and dependency, including useful immediate moves.
Scope and budget corridor
The recommended product, starting scope, modules and principal cost drivers provide a dependable proposal baseline.
Four focused steps
From an open question to an investable decision.
Short inputs and a clear review frame keep the effort required from your team manageable.
Frame the question and inputs
A short kick-off defines the objective, current state, available evidence and the investment decision that needs to be made.
Review the journey and evidence
We assess the relevant website, commerce or growth journey together with the supplied material and signals.
Sharpen the decision together
The workshop tests findings, trade-offs, risks and the lever most likely to create value.
Hand over roadmap and scope
You receive prioritised actions, a realistic starting scope and a grounded budget corridor.
Independent of the later build
Make the right decision first. Choose the implementation second.
The Diagnostic does not force a platform decision. Technology, automation and delivery model follow the evidenced need, current systems and commercial objective.
Best suited to
Companies facing several digital priorities, an upcoming website or commerce investment, stakeholder misalignment, unclear scope or a need for independent prioritisation before proposal and implementation.
FAQ
What teams usually need to know before commissioning.
The fixed fee stays predictable because one concrete decision question remains at the centre.
Which inputs are required?
Existing strategy, audience, analytics, sales or system material can be useful, together with access to public digital properties. The kick-off identifies only the inputs that matter for the decision.
Does HEAVY CAMPAIGNS have to deliver the implementation?
No. The decision package stands on its own. If a suitable follow-on project emerges, HEAVY CAMPAIGNS can use the work to prepare a faster and more precise proposal.
Is the fee credited against a later project?
Any credit is offered only in the individual proposal. For a suitable build project commissioned within 60 days, it may be up to 100 percent; the website creates no automatic entitlement.
What if several brands, countries or systems are involved?
We frame one primary decision question. Additional independent review areas are offered transparently as extensions or moved into a separate discovery before work begins.
Clarity before the larger investment
Which digital decision do you need to make next?
Describe the baseline, objective and decision context. We will assess whether the Digital Growth Diagnostic is the right starting point.
Request the Diagnostic